selected work
detroit lions · brazil, 2025
building from the ground up
entering a new market with no playbook. what it takes to build a fanbase where the nfl is still earning its place.
16.5
16.5K
24.7M
new followers
impressions
detroit lions · germany, 2025
one pride worldwide
the first-ever detroit lions museum exhibition in germany. building real fans, not tourists.
16.5
7,643
2.1M
museum visitors
media reach
netflix · sports, culture, non fiction
stories that lived beyond the screen
for four years i worked across netflix's nonfiction and live sports slate — from the documentaries that shaped cultural conversation to the live events that established netflix as a serious player in sports.
gatorade · tbwa/chiat day/la, 2019
keep moving
taking gatorade zero from early research to full campaign. launching for a new generation of athletes.
16.5
$5B
68%
business supported
market share
cadillac · spike ddb, 2016
a promise to rose
a spike lee documentary, an nfl draft, and a pink cadillac. the story that moved from automotive into mainstream cultural conversation.
16.5
16 min
GMA
espn documentary
good morning america appearance